How to create an ad on Facebook
Posted: Sat Feb 22, 2025 6:52 am
Creating an ad on Facebook Ads is relatively simple, although it allows you to choose multiple variables for targeting your audience. To create an ad, simply go to Ads in the right column and click on create ad. The creation process is simple and is divided into 3 phases:
1. Choosing the destination of the ad on Facebook : it can be either an external page or the advertiser's Facebook page. In the latter case, we can have little creativity in the text of the ad, since the title is already predefined and cannot be modified. It is important to know that the maximum number of characters is 25, spaces included, which means that you may find that on Facebook pages with a title like "Hello Kitty Official Store", the system forces you to make the title of the ad on Facebook "Hello Kitty Official Store" without israel telegram data the final "y". A problem that Facebook should solve when granting page names.
We can include a text or claim for the ad and an image that is the same size as the classic Facebook profile photo.
2. Defining the target audience . This is where Facebook's great importance and competitive advantage lie. We can select the audience based on: sex, age group, city, educational level and even sexual orientation or marital status. We can even create an advertisement that only employees of a specific company can see. No other campaign in the offline world allows this segmentation.
Once the segmentation has been completed, Facebook gives us an estimate of the target audience, for example: This ad is aimed at users who live in Spain, who are 44 years old or younger, who are women, who like #hello kitty or hello kity.
3. Decide on the price and investment . Facebook allows users to decide whether they want to pay per click on their ad or per impression of their ad. Paying per click is recommended as it is the best way to make the most of costs with effective clicks that generate traffic. The budget can be limited either per day or in total, but one problem is that they do not allow the combination of both parameters.
Once the ad is configured, payment is made by credit card and it is activated. Facebook offers a complete statistics panel for monitoring the campaign.
1. Choosing the destination of the ad on Facebook : it can be either an external page or the advertiser's Facebook page. In the latter case, we can have little creativity in the text of the ad, since the title is already predefined and cannot be modified. It is important to know that the maximum number of characters is 25, spaces included, which means that you may find that on Facebook pages with a title like "Hello Kitty Official Store", the system forces you to make the title of the ad on Facebook "Hello Kitty Official Store" without israel telegram data the final "y". A problem that Facebook should solve when granting page names.
We can include a text or claim for the ad and an image that is the same size as the classic Facebook profile photo.
2. Defining the target audience . This is where Facebook's great importance and competitive advantage lie. We can select the audience based on: sex, age group, city, educational level and even sexual orientation or marital status. We can even create an advertisement that only employees of a specific company can see. No other campaign in the offline world allows this segmentation.
Once the segmentation has been completed, Facebook gives us an estimate of the target audience, for example: This ad is aimed at users who live in Spain, who are 44 years old or younger, who are women, who like #hello kitty or hello kity.
3. Decide on the price and investment . Facebook allows users to decide whether they want to pay per click on their ad or per impression of their ad. Paying per click is recommended as it is the best way to make the most of costs with effective clicks that generate traffic. The budget can be limited either per day or in total, but one problem is that they do not allow the combination of both parameters.
Once the ad is configured, payment is made by credit card and it is activated. Facebook offers a complete statistics panel for monitoring the campaign.