After all, not every lead is the same, and

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Therefore, the closer the lead's profile is to their established persona, the more points they earn. At the same time, his actions (such as downloading rich materials, answering surveys, etc.) also count points, as they indicate interest in your message. How important is lead scoring for your business? Lead scoring is one of the most important tactics from the moment a company starts to generate a good amount of leads from inbound marketing.

salespeople should not be forced to rely on luck when choosing who to malaysia whatsapp data approach. The better you know your leads, the greater the chances of contacting only those who are ready to become customers, and that is what lead scoring helps. The result is the benefits that you will see below: cost reduction from the moment you invest in lead scoring, your company will spend less on sales and marketing.

Why?The answer is simple. Marketing and sales teams will spend less time preparing and approaching leads to have the same conversion rate as they had before. This means reducing cac (customer acquisition cost), by shortening the average sales cycle time and spending fewer resources to acquire each customer. With the cac value reduced, the savings for the company are greater.