Google is expanding text ads in search again
Posted: Sat Feb 22, 2025 8:41 am
Expanded text ads will be even bigger in the future, giving advertisers full control over how their ads appear in search results.
Expanded text ads, which Google introduced in 2016, delighted many advertisers. The larger, more engaging ads allowed them to attract more attention and attract more visitors. But a lot has changed in the past two years. The average mobile phone screen is much larger than before, and people are also using mobile devices to guatemala phone number data access the internet more. People are searching more often and demanding more information. This ultimately led Google to decide to expand its ad formats even further. Expanded text ads are now even bigger. What does this mean for the world of online advertising?
How PPC ads will change in Google Ads
The further expansion of text PPC ads offers much more opportunities and space for your advertising message . It will allow you to differentiate your ad from the ads of competing companies and attract the attention of customers.
For this purpose, you have 3 headings available, each 30 characters long, compared to the original 2 headings.
Google has also added an additional line in the description, so now each description can be 90 characters long , which means that your ad can be up to 300 characters long in total, compared to the original one description of 80 characters.
Expanded text ads, which Google introduced in 2016, delighted many advertisers. The larger, more engaging ads allowed them to attract more attention and attract more visitors. But a lot has changed in the past two years. The average mobile phone screen is much larger than before, and people are also using mobile devices to guatemala phone number data access the internet more. People are searching more often and demanding more information. This ultimately led Google to decide to expand its ad formats even further. Expanded text ads are now even bigger. What does this mean for the world of online advertising?
How PPC ads will change in Google Ads
The further expansion of text PPC ads offers much more opportunities and space for your advertising message . It will allow you to differentiate your ad from the ads of competing companies and attract the attention of customers.
For this purpose, you have 3 headings available, each 30 characters long, compared to the original 2 headings.
Google has also added an additional line in the description, so now each description can be 90 characters long , which means that your ad can be up to 300 characters long in total, compared to the original one description of 80 characters.