Retargeting is a way to reach your website visitors who haven't bought anything yet. Maybe they were interested in your product, but haven't fully decided yet. Now is the right time to remind them and make them an offer they can't resist.
Are you annoyed by customers who add items to their cart but then don't complete their purchase? Are you looking for a way to reach visitors who showed interest in purchasing your honduras phone number data products but then left the store? There is an answer to all these questions, which is called retargeting. Retargeting can be used on most search engines and social networks that offer PPC advertising. It is understandable that Instagram, as the fastest growing social network, could not stay away.
What is retargeting?
Simply put, retargeting is the use of targeted PPC advertising to re-engage your past customers or people who have visited your website. It is one of the most effective strategies in PPC because it targets people who we know have shown genuine interest in our product in the past.
"With retargeting, you can reach visitors who clicked on your ad, visited your website, or added items to their cart but didn't complete their purchase. Or they made a purchase but could now buy again."
Since only about two out of a hundred people will make a purchase on their first visit to an e-shop, retargeting gives undecided visitors the opportunity to think carefully about their purchase and then reach out to them again with an offer. Retargeting can increase not only your conversion rate, but also your profit, which is what business is all about.
Effective retargeting on Instagram
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