In order to keep an overview in the content jungle, it is important to classify content. Attribution helps to bring order to your own content assets and to better plan the distribution of content. This article is intended to show some ways to classify content according to certain attributes in order to prepare your content for audits, optimally classify content in the customer journey , better provide content with key figures for measuring success and prepare it for marketing automation . Enjoy reading!
Table of contents [ Hide ]
1 What is content classification or content attribution?
2 Content Attribution in the Content Marketing Process
3 content types and classes
4 Attribution by media format
5 Content classification according to push and pull
6 Content attribution by content format
7 Classification according to the benefit of the content for the consumer
8 Attribution according to goal/purpose for the company
9 Tool: The Benefit/Purpose Matrix
10 Download benefit-purpose matrix (open .ppt for your own use)
11 What is the point of all this?
12 Content Attribution for the Content Audit
13 attribute classes related to the customer journey
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15 types of content with a view to measuring success
16 Attribution as Preparatory Work for Marketing Automation
17 presentation slides on the topic of content attribution
18 Other models of classification by content types
18.1 Content traffic light by Kerstin Hoffmann
18.2 Content Radar by Mirko Lange
18.3 Classification according to the FISH model by Mirko Lange
What is content classification or content attribution?
Content classification, also called content attribution, is the classification bahamas cell phone number list of content into certain (attribute) classes. Content classification has the following benefits:
Keep track of the content produced
classify content into the phases of the customer journey
systematically linking content
Content Attribution in the Content Marketing Process
If you look at the individual phases of the content marketing process, classifying content according to certain attributes is a subtask of the conception or analysis phase. Since the classification into content types can play a role in the planning of new content as well as part of a content inventory of existing content as part of a content audit, the classification should be carried out in the content audit and/or after the idea development.