What is the difference between online marketing and digital marketing?

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In the marketing and consulting sector, the terms online marketing and digital marketing are often used interchangeably . However, if we are to be purists, we must state that they are different terms.

The term digital marketing first appeared in the 1990s, but the best definition was given to us by Kotler and Armstrong in 2009: digital marketing is all types of direct marketing that connect buyers and sellers electronically through the use of interactive technologies . That is, from television advertisements to digital signage, SMS sending and, of course, the Internet. Some even dare to say that the birth of digital marketing dates back to the invention of the radio in 1896.

Online marketing , on the other hand, is part of digital marketing and consists of all marketing carried out through the use of the Internet . Online marketing focuses on attracting customers and building an online presence for brands and companies, including the use of websites, social networks, mobile marketing and content marketing.

Online marketing allows us to reach our target audience or buyer persona through the mexico telegram data use of techniques such as organic positioning on Google -SEO-, pay-per-click campaigns -SEM- and social media campaigns that we promote through SMO and influencers.

Online marketing is a small part of digital marketing
A simple example will help to make things easier to understand. We have a client called Heura Foods , which produces vegan foods. At the marketing level, the company communicates its launches through:

TV commercials
Promotions at the point of sale
Campaigns on your website
Social media campaigns
Campaigns on YouTube
Everything falls under digital marketing except for point-of-sale promotions. And within digital marketing, everything falls under the subgroup of online marketing except for television ads.

Online marketing is therefore a “small” part of digital marketing, the part of marketing that uses the Internet. However, it is the most attractive, most quantifiable and measurable marketing!