SEO: positioning in Market Places

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Keys to improve the positioning of your products in Market Places.

As an agency specializing in SEO in Barcelona , ​​we are starting a series of articles on the past, present and future of web positioning, with the intention of providing reflections that may be useful to the digital marketing sector and our clients. Today we will talk about positioning in the so-called Market Places.
What is a Market Place?
Marketplaces like Ebay or Amazon are based on a business model that connects sellers and consumers. It can be very similar to an e-commerce, because it allows you to buy products online , but its main difference is that on the same website there are stores from all over the world that offer their products, and you can compare which one is the best, taking into account that the shipment will be made by each store.

The popularity of this type of platform has been increasing, since on the same website the user is able to find different options for the same product without having to consult different websites. For a company, having products on a marketplace belgium telegram data means reaching customers from anywhere in the world .
How do Market Places affect SEO?
In recent years, these types of websites and apps such as the booming Wallapop or Amazon have given rise to a multitude of debates on how to position a product as a result of a relevant search.

A first reflection on this issue is that optimizing non-traditional search engines will allow us to stop depending almost exclusively on Google to receive visits to our products and improve our sales volume. Note: this does not mean, by any means, that we should stop working to position ourselves on Google !

But we will be offering an additional way for potential consumers to find us. A very clear advantage is the conversion rate of these websites: these are channels very focused on sales and we do not compete with other types of content that make us lose visibility.
Criticisms of this strategy
There are some schools of SEO gurus who argue that boosting positioning in marketplaces can displace our own results in the rankings, diverting traffic and reducing our visibility. But perhaps they haven't asked themselves the following question: what if users were searching directly in the marketplace and not on Google? The search trend is heading precisely in this direction, users with purchase intention are increasingly searching directly in the marketplace and not on Google.

They may use Google to search for general information about the product, features, differences between brands, opinions, etc., but then to buy it they search directly in the Marketplace . According to data presented by Forrester Research, 39% of online customers in the US started their searches on Amazon while only 11% started from Google. This trend is spreading throughout the world, including Spain, so it is something to take into account.