Name your ad set and then, just like when creating a Facebook ad, choose your targeting, audience, and budget.
Then select Edit Location and select Instagram Stories.
Of course, you can run your Instagram Stories ad alongside other Instagram ads. But due to the technical nature of Stories ads, you may need to tweak your creative a bit to make it work across other iceland phone number data placements. For example, you may need to have a slightly different image format for Stories than for Facebook News Feed. Luckily, you don’t have to worry about whether your ad will work across other placements. Instagram is smart enough to let you know if your creative isn’t compatible with other placements.
This doesn’t mean you should just run a slightly modified creative from a different placement on Stories. Instagram Stories ads have brand new, unique parameters and deserve new creatives that take full advantage of their potential.
Technical specifications for Instagram Stories ads
You have 3 formats available to create an advertising campaign on Instagram Stories.
• Square (1 : 1)
• Horizontal rectangle (1.91 : 1)
• Vertical format (4:5)
The recommended resolution is 1080×1920 (full HD), but if you do not have high enough resolution images available, you can use images with a lower resolution, up to 600×1067. Other formats are not very suitable for use. Images should be in .png or .jpg format and their size should not exceed 30 MB. In the case of video, the size is limited to 4 GB and the length to 15 seconds. The video should be in .mp4 or .mov format. The service supports H.264 and VP8 codecs.
How to create an ad in Instagram Stories?
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