The website is key to the image of SMEs

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Many factors play a role in building a brand and corporate identity: there are offline elements, such as the logo or company values, as well as digital dissemination mechanisms. As is normal, for most small and medium-sized businesses (SMEs), the image that their brand generates among consumers is important. In fact, according to the latest study carried out by 99designs, 87% of small business owners surveyed acknowledge that positive customer perceptions of their brands are important to them.

Despite this perception, many SMEs focus their efforts on certain brand-building elements, leaving aside others that are also very important for generating the company's image. And in this context, websites are the element that SMEs consider most important when building their brands, since they represent their most important and most visited cover letter. Therefore, it is important that SME websites are of quality and kept up to date.

It is striking, however, that 76% of those surveyed say that a well-developed website attracts better customers, but at the same time many of these companies do not have a website, or they have one that is outdated or of low quality in terms lebanon telegram data of content, technology or design. This distortion may be due to something more structural: in the study, many entrepreneurs admit that their SMEs devote little time to the work of launching their brands when they start their activity. Only a quarter of the businesses say they devote enough time to elements such as the logo or the generic construction of the brand.

In short, to position your brand in the market and consolidate it and make it grow among your potential public, it is important that you dedicate time and resources to building the brand: who we are, what makes us different, who we are targeting, how we want to communicate with this public, etc. And in this context, presenting a website with a well-studied and applied design for your audience and in line with current trends and the market, as well as web technology adapted to the needs of utility and that is Google friendly, is something fundamental for the future of SMEs, but it is also a matter of the present.

If you think it is time to invest in the powerful website that your SME needs, you can consult our portfolio of projects and our web design services in Barcelona . Our latest published web project is Coral Yachting , for a boat rental company in Ibiza.