General tips for choosing the type of advertising campaign

[jarinislamfatema]

Objectively evaluate contextual traffic , the site, budget, goals and, of course, the product itself; it is necessary to ensure the reliability and correctness of all data for working according to the selected strategy; Conduct an analysis of the flexibility of targeting and all components. For a more competent budget distribution, you can use Komondor PPC Software or Google Keyword Planner. With their help, you can easily find out the average cost per click and the frequency of queries in Google .

In addition, do not forget to take into account historical kazakhstan cell phone number list data, assortment and margins from certain product categories. Bidding Correct bidding settings are the key to a successful campaign Manual bidding is best suited for working with Google Shopping , Search, and Display. In addition, manual bidding is relevant for new campaigns and in the absence of large volumes of traffic. Bids on keys are set manually by a specialist, and for Display campaigns on ad groups. Selecting a campaign structure The most effective segments are: Thematic structure is when a campaign corresponds to a topic, and ads in a group correspond to a subtopic; To make your campaign more effective, you need to segment your ads as narrowly as possible; To display ads in a relevant way, it is necessary to cross-minus traffic.

For the lower-level structure, several methods are suitable: Standard - one type of product in one ad group. Separation by user labels taking into account features and key characteristics. SPAG division for a small assortment matrix. Search remarketing uses dynamic ads with page targeting. Display remarketing involves the following segmentation: For a separate ad group, only one product category; For abandoned carts, there is a different group. Targeting selection Correct targeting settings play a very important role in optimizing advertising campaigns .