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Even fewer are companies thaproduce contenfocused on mobile consumption, such as the production of mobile videos. Therefore, this is nohow they will be able to connecwith millennials. In addition to adapting to the technologies they use, marketing also needs to understand whatypes of contenthey like to consume. Iis true thatraditional advertising has almosno space left, as iis interruptive and often irrelevant.

Whageneration y wants is entertainmencontentharelieves their south africa whatsapp data anxiety; teaching contenthahelps you learn and gets straighto the point; or inspirational contenthahelps make dreams and projects come true. Furthermore, they wanto geinvolved with brands: it's noenough to publish a poson social media, you need to listen, understand, give voice and interacwith millennials to gain their trust.

Gopro is an example of a brand thamanages to pumillennials athe center of its communication. See, for example, how ivalues ​​interaction with users by publishing the contenthey produce with its producon its own page: example of how gopro seeks to reach millennialsif many companies are unable to talk to millennials because they have noadapted to the technologies and channels they use, whacan we say aboucommunicating with generation z.