Let's dig a little deeper into deciding based on importance and urgency.
Posted: Mon Dec 23, 2024 9:38 am
The first is to decide based on importance and urgency. Importance is defined as something that has a large effect on the set goal. It is important to decide based on these two axes.
The second is to start with measures that are relatively easy to implement even with a small budget. We often hear from companies that they cannot secure a budget for marketing and are limited in the measures they can implement. In that case, it is okay to start with measures that are close to the decision phase of the buyer's journey and that are easy to nepal phone number implement even with a small budget, and start to see results little by little.
There are a total of four categories to evaluate: Area 1 "urgent and important," Area 2 "not urgent but important," Area 3 "urgent but not important," and Area 4 "not urgent and not important."
In terms of priorities, we should address Area 1 "urgent and important" as our number one priority.
The next area to address is Area 2 "not urgent but important," which we should address as our number two priority.
For example, if you have set a goal for the number of inquiries, and you have not yet reached that goal, the first area to focus on is obtaining the most immediate number of inquiries, which is an urgent and important issue, so measures such as running advertisements would be the first step.
In addition, measures to educate marketing staff are not urgent but are important, so we decide to classify them in the second area.
The second is to start with measures that are relatively easy to implement even with a small budget. We often hear from companies that they cannot secure a budget for marketing and are limited in the measures they can implement. In that case, it is okay to start with measures that are close to the decision phase of the buyer's journey and that are easy to nepal phone number implement even with a small budget, and start to see results little by little.
There are a total of four categories to evaluate: Area 1 "urgent and important," Area 2 "not urgent but important," Area 3 "urgent but not important," and Area 4 "not urgent and not important."
In terms of priorities, we should address Area 1 "urgent and important" as our number one priority.
The next area to address is Area 2 "not urgent but important," which we should address as our number two priority.
For example, if you have set a goal for the number of inquiries, and you have not yet reached that goal, the first area to focus on is obtaining the most immediate number of inquiries, which is an urgent and important issue, so measures such as running advertisements would be the first step.
In addition, measures to educate marketing staff are not urgent but are important, so we decide to classify them in the second area.