Empowering employees to take broad-based action
Posted: Mon Mar 17, 2025 8:35 am
With "high-end" digital marketing, you can finally "run"
If you want to have fun in digital marketing, you need to spend money. You need to upgrade the standard equipment.
In fact, this requires you to further transform your CRM system. You need a CDP. CDP (Customer Data Platform) is one of the core concepts of modern MarTech. With it, you can manage not only known ios database customers, but also potential customer groups. CDP data can be imported into the DMP that DSP relies on, so that it can accurately deliver advertisements to the audience your products or services are targeting.
When you upgrade to CDP, you need to open up the touchpoints between data and end audiences. At this point, you need to connect the various systems you have built so far so that they can respond quickly and act according to predetermined logic or algorithms generated by machine learning. This last "calabash doll", this last "ice element" is marketing automation, or MAT (Marketing Automation). With it, you have a super luxurious marketing equipment (Marketing Stack) to carry out digital marketing activities quickly and efficiently.How to plan brand digital marketing transformation
If you want to have fun in digital marketing, you need to spend money. You need to upgrade the standard equipment.
In fact, this requires you to further transform your CRM system. You need a CDP. CDP (Customer Data Platform) is one of the core concepts of modern MarTech. With it, you can manage not only known ios database customers, but also potential customer groups. CDP data can be imported into the DMP that DSP relies on, so that it can accurately deliver advertisements to the audience your products or services are targeting.
When you upgrade to CDP, you need to open up the touchpoints between data and end audiences. At this point, you need to connect the various systems you have built so far so that they can respond quickly and act according to predetermined logic or algorithms generated by machine learning. This last "calabash doll", this last "ice element" is marketing automation, or MAT (Marketing Automation). With it, you have a super luxurious marketing equipment (Marketing Stack) to carry out digital marketing activities quickly and efficiently.How to plan brand digital marketing transformation