All the changes resulting from the Digital Transformation have also led to the emergence of a new consumer, with instant access to information and who often makes their decisions based on information found on the internet. And what does a good digital presence have to do with this? Keep reading to find out more!
According to research by eMarketer , more than 80% of consumers do some type of search on Google before purchasing a product or hiring some type of service.
Given this scenario, we can see that not having a strong digital presence can mean losses and stagnation for your business. Understand the importance of digital presence in today's article:
Content
Digital Presence: Where to start?
Website
Online Store
Professional Email
Perfect solutions for any type of business
Digital Presence: Where to start?
Your company needs to be found in the digital environment. Therefore, having a website, an online store and other tools is no longer a possibility, but an obligation for companies that want to sell.
We will present some solutions that can boost your sales and allow customers from all over the country to be in contact with your business. Want to see how?
Read also: 7 PODCASTS ABOUT ENTREPRENEURSHIP AND BUSINESS
Website
Having a website with your own domain is essential to being found by customers.
The website needs to be well-designed, with accurate and easy-to-understand information. In addition, it needs to have a responsive design that can be accessed from different devices, such as desktop computers, laptops and, especially, cell phones.
Information management should also be quite simple: therefore, there is no need to hire a professional just for the website: you can do it yourself, spending little time.
Online Store
For companies that work directly with the sale of products, having an online store is a guarantee of increased profits and can also make your company even better known.
The convenience of online shopping has been winning over canadian business email list more and more Brazilians – buying with just one click and having the product delivered to your home is becoming an increasingly common routine in consumer habits.
The Virtual Store can be integrated into the website, making the customer's purchasing decision even easier.
Professional Email
Email allows your business to maintain direct contact with its customers, thus facilitating communication and interaction between the company and consumers.
One tip is to make this contact increasingly personalized and professional. Informing the customer about promotions that may be of interest to them and even continuing contact after a purchase is essential to ensure that your brand is always remembered and, therefore, ensure that your consumer returns.