Nano-influencers (1-10K followers)
Posted: Mon Dec 23, 2024 10:48 am
This is a new phenomenon in influencer marketing that is gaining popularity. Nanoinfluencers often have a highly specialized audience with a high level of trust. For example, a local food blogger with 5,000 followers can generate more visits for a restaurant than a celebrity with an audience of millions.
Micro-influencers (10-50K followers)
The golden mean of influencer marketing. mobile phone number database These creators already have a fairly large reach, but still maintain an active dialogue with the audience. They approach content creation professionally, but maintain naturalness and sincerity in communication. , beauty sphere, etc. integrations look organic and inspire confidence.
Macro-influencers (50K-1M followers)
These are already professional content makers with their own teams who create high-quality content and have significant experience working with brands.
Mega-influencers (1M+ followers)
Social Media Celebrities Collaborating with them is primarily about brand recognition and prestige. Their audience is huge, but often blurred by demographic indicators.
It is important to find the ideal person, a portrait of a person who will fit all the parameters and people will react.
Instagram influencers
Tatyana : "A blogger with a million followers gives, first of all, recognition. A person will buy a cream that he has already heard about from a blogger, and not one that he knows nothing about.
Microbloggers work on a barter basis, without payment, but they give themselves to work. They do not have a huge amount of advertising and high rates. But in order to reach a high level, you need to prove yourself.
Micro-influencers (10-50K followers)
The golden mean of influencer marketing. mobile phone number database These creators already have a fairly large reach, but still maintain an active dialogue with the audience. They approach content creation professionally, but maintain naturalness and sincerity in communication. , beauty sphere, etc. integrations look organic and inspire confidence.
Macro-influencers (50K-1M followers)
These are already professional content makers with their own teams who create high-quality content and have significant experience working with brands.
Mega-influencers (1M+ followers)
Social Media Celebrities Collaborating with them is primarily about brand recognition and prestige. Their audience is huge, but often blurred by demographic indicators.
It is important to find the ideal person, a portrait of a person who will fit all the parameters and people will react.
Instagram influencers
Tatyana : "A blogger with a million followers gives, first of all, recognition. A person will buy a cream that he has already heard about from a blogger, and not one that he knows nothing about.
Microbloggers work on a barter basis, without payment, but they give themselves to work. They do not have a huge amount of advertising and high rates. But in order to reach a high level, you need to prove yourself.