Unlock Your Creativity Without Incense, Voodoo or Soft Drugs

[muskanislam99]

It's the pain I hear most often from content creators:

“I want to unlock my 'creativity'.
“I can visualize what I want in my mind, but when I move on to the practical and real side, the idea runs away like crazy and I can’t move forward!”
“I get through 1 or 2 posts and I start to feel my creativity dwindling.”
Start getting out of this with these practical tips – and some mental ones, without which the practical part won’t work so well.

Without delay: start unlocking your creativity with these practical and/or mental tips…

1 – Mindset

You feel like it’s hard to create good content because… IT’S REALLY HARD.

No, you don't lack skills that everyone else around you has.

Content creation is something phone number library that anyone does (including the CEO's niece), but few do it with quality and consistency.

If you feel it's painful: great.

It's a sign that you're trying, you're doing it and you're moving towards improving.

If in our heads we assume that “it’s easy” and we encounter difficulties, we feel frustrated and insufficient.

But it's bullshit.

This is difficult and we need to remember that before moving on to the more practical tips below.

2 – Reach the end of the 1st version of your content

It might be horrible, it might have 80% of things that won't make it into the final version, but it gets to the end of the 1st draft.

Don't worry about editing it before you're done.

Assume it won't meet your lofty goal, but put it on paper or on screen.

From there, it's editing: you identify what you don't like and improve it.

And it's all easier and more concrete, because you've eliminated the suffering of squeezing Chip and Dale to get rid of that damn blank screen and the negative thoughts that come with it.

Suffer first (and all at once). Edit later.

3 – X-ray your Client

Interview people. Check out the comments from your competitors. Go to Reddits and Quoras. Observe your potential customers in a store setting. Talk to people with more experience than you.

Do whatever it takes to find out what worries, frustrates, bothers, or makes your audience tremble.

If you know what your audience thinks and feels, your posts can address everything you discovered in this mental X-ray.

4 – Benchmarks

Don't know what to post? That's a problem.

You know who else has this problem? Your competition.

See how they solved it. Study the themes, formats and style of competitors (or references from other sectors) that inspire you.

Their content plan is available for consultation at any time.

5 – Educate yourself

Learn from someone who has already gone through the 577 types of creative block that exist and lived to tell the tale.

This year, I had to make a huge change in the way I think, come up with ideas and execute.

Between teaching, preparing classes, the occasional consultancy and that other stuff that comes up in my life, I was having difficulty publishing 2 long pieces of content per week.

I studied the problem, analyzed the practices of those who were doing better than me, adapted them to my reality, added some ideas…

… and I created a “Content Machine” that avoids blockages and speeds up the entire process, from idea to execution.

The result: I prepare the week's worth of content in a relaxed afternoon.

The coolest part?

It’s all adaptable to your project and your brand. “Create your Content Machine (that never stops)” is the new course from Lisbon Digital School.