Avoid certain keywords and phrases

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The number of words and phrases that can trigger anti-spam algorithms has already exceeded 500. Of course, this list is constantly growing. However, it is important to be sensible. We are not saying that any of these keywords should never be in your emails, but you should use them with caution and avoid the worst ones.

Here is a list of words and phrases that are most likely to trigger the chinese overseas australia database vast majority of spam filters:

Guarantee
100% satisfaction
Limited offer
Zero risk
Buy now
Congratulations
You won
No hidden fees
Financial freedom
Don't wait
Earn extra/easy cash
Free gift
Withdraw money
There’s a common thread here, right? Words and phrases that suggest a great opportunity, easy money, risk-free investment, etc. are dangerous from an email marketing perspective (even if you actually have a great opportunity to offer) and should be avoided or at least used very sparingly.

"Decorative" elements
An email should look professional. So avoid any kind of frills, such as:

CAPITAL LETTERS
bold or underlined text
many exclamation marks!!!
different fonts
red font
emoticons
Ornaments make your email look unprofessional and therefore spammy. Go for professionalism and a balanced tone. Choose one font and stick to it. Avoid exclamation marks, capital letters, and colored fonts. You can use bold, but don't overdo it.