What is Keyword Research? Keyword research is

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What is Keyword Research?
Keyword research is the process of identifying and analyzing the keywords (and phrases) that people use to search for products, services, or information online. It not only helps you identify which search terms are popular in your niche, but to understand how your target audience is searching for solutions you can help them with.

The primary goal of keyword research is to find relevant words and phrases that have medium-to-high search volume and medium-to-low competition, so that you can optimize your blog content to rank for those keywords, climb high in search engines and compete well against other websites in your industry.

Example of Free Keyword Research Tools (Medium Difficulty)
This can include researching both short-tail and long-tail keywords, analyzing search afghanistan phone number library and trends, and identifying opportunities for content optimization when you’ve written a blog post that’s struggling to rank well in organic Google search results.

What is a Keyword?
You might already know what a keyword is if you’ve started a blog for yourself—but just in case you’re not too sure, let’s quickly recap the definition of a keyword.

A keyword is a word or (much more often) a short phrase that someone could type into Google or another search engine.

Gardening is a keyword—and so is gardening tips for beginners
Shoes is a keyword—and so is black Nike trainers size 9
TV is a keyword—and so is Why was Firefly canceled?
Obviously, some keywords will be relevant to you and many others won’t. If you write a blog about cult sci-fi TV shows, it’s unlikely you’ll want to create content that’s designed to rank for the keyword gardening tips for beginners… but why was Firefly canceled might be a great keyword phrase for you to rank for.

Keywords are also used for searches on sites like Amazon, YouTube, and eBay… but for the purposes of this guide, we’re focusing on keywords for Google (and Bing and other major search engines). And yes, prepositions can be part of a keyword phrase.

Tip: If you’re using Google Search Console—which I strongly recommend—you can see the keywords your blog is already ranking for. Just head to the Performance → Search Results tab to see a list of your top queries.