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How many H1 headings per page, and how many H2, H3 and H4?
Using a single h1 heading helps maintain a logical document structure and improves readability. Subsequent levels of headings on a web page, including h2, h3, and h4, can be used multiple times, but their layout should reflect the hierarchy of headings and the page's content. When creating headings, remember that h2s divide content into main sections, h3s are used to further break up content, and h4s organize detailed sections, such as a subheading in a chapter.


HTML Header – what is its importance in SEO?
The content of the <header> tag affects the visibility of the page in Google search ebay database results, because it usually contains H1-H6 headings. Optimizing their content can improve the positions occupied by the site. In addition, the introduction of headings can affect conversions and cause users to spend more time on the page. The content is presented more attractively thanks to this.

The most important heading is H1. It should be meaningful and describe what the content is about . H1 usually stands out from other headings by its font size or color. Be sure to include the most important keyword for the content, but of course in a natural, grammatical form, without forcing phrases.

See: Cognitive journey research – only the best agencies do it!

Almost always, the page also includes an H2 heading, which allows you to describe what each section of content is about. This is useful for both blogs and sales sites. It is also a place to place keywords.

Often, H3 headings are also added to the content, less often H4-H6. However, if the structure of the content allows for their use, it is worth doing so. This is another content in which you can use keywords.