The Challenge
Raise awareness of BMW xDrive while capturing inquiries to drive sales at the point of sale.
What We Did
4x4 vehicles are typically purchased during more extreme weather conditions, such as snow or heavy rain. Using Driftrock technology, BMW and its creative agency FCB Inferno triggered ads at the perfect time, when it was raining or snowing.
technology was used to create weather queries for rain, heavy rain, and snow conditions, which were then applied to Facebook native ads.Facebook just announced that new Lead Ads are now fantuan data available to all advertisers through Power Editor and Marketing Partners, which has marketers around the world excited. With Lead Ads, Facebook allows advertisers to generate leads directly from the Facebook News Feed. Customers can open a form directly on Facebook, pre-populated with information like their email and name, saving time.
The Technology Driftrock Triggers
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