9 tips for a successful social media campaign

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How does a social media campaign work? Whether with or without traditional advertising channels, it's important for all campaigns to fit the company's overall social media strategy . Otherwise, a company risks failing to achieve its goals or even losing credibility.

While creativity can't be forced, and not all circumstances are within our control. For example, the booked influencer might get sick, or the weather might not be suitable for the planned outdoor shoots. Furthermore, romania phone number data no one can force creativity. However, with a good strategy and planning for a social media campaign, the chances of success are good.

What else is important to know for planning and implementing social media advertising? Here are some valuable tips:

Tip 1: Be creative!

A post like “buy our new product” won’t entice anyone to buy.

Tip 2: Involve your followers!

Whether it's interactive videos like those from the Federal Police, competitions, challenges, or surveys: Get your followers active. This will help your social media campaign gain more attention.

Tip 3: Use call-to-actions

The previous point also includes calls to action: What exactly should followers do with each post? This sounds obvious, but it's not always handled optimally. Therefore, a clear call to action should always be included in the content plan.

Tip 4: Hashtags – use known ones, create new ones

As the example of Work #LikeABosch shows, custom hashtags can be successful. However, a company should also consider established hashtags and current trends for a successful social media campaign.

Tip 5: Use tools

There are now a number of useful tools that social media managers can use, including planning tools and tools for images (such as Canva) and videos. This simplifies the work and ensures a consistent presence for the company or brand.

Tip 6: Work with storytelling

Closely related to the previous point is visual storytelling. However, storytelling as a whole should also be considered and planned.

Tip 7: Find influencers / involve well-known personalities

Companies—or even the public sector, as in the example of the Federal Police—can leverage the popularity of influencers and other personalities. Importantly, these individuals must be well-known and popular among their target audience.

Tip 8: Organic content and social media ads

Social media advertising should never consist solely of paid ads. Rather, it's about cleverly linking the various formats on social networks. Native advertising is also a modern and clever approach that seamlessly integrates advertising messages into an editorial context.