12 tips for more reach

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With over 3 billion members worldwide, Facebook is the most-used social network. The opportunities to reach your target audience directly seem within reach – this is something the more than 10 million companies that advertise on Facebook and post relevant content about their products recognize. With the following tips, you can ensure that your posts are recognized by the Facebook algorithm and ranked as relevant in the news feed:

1. What does organic reach mean on Facebook?
Organic reach is the number of unique users who saw your post in their news feed or on your business page. There are many types of reach on Facebook, and at first glance, it can be confusing. If you look at Facebook Insights, you'll see post reach metrics that include organic and paid data, as well as total reach data.

Organic reach has declined steadily in recent years; that can no longer be sweden phone number data denied. This is primarily due to the fact that the number of published posts has increased exponentially in recent years – of course, not all of them can be displayed in the Facebook news feed. The fight for space in individual Facebook news feeds is correspondingly fierce, because a company's posted post is therefore also competing with paid posts from competitors.

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2. Added value through high-quality content
Your primary goal should be to post high-quality content that not only engages your target audience but also encourages them to share, like, and comment. The higher the engagement with a post, the higher the Facebook algorithm will rank it, and the higher your content will appear in the news feed.

Caution: When creating your content, pay attention to its veracity! While fake news tends to initially generate more likes, comments, and shares because it usually concerns emotionally charged or controversial topics, Facebook has taken several precautions to ensure that, once identified as fake news , it is less likely to be suggested by the algorithm in the long run and loses visibility :

Facebook deletes suspicious or fake user profiles.
Serious news from state-controlled media is marked as such.
Facebook works with independent fact checkers who flag and report false news.
Content identified as fake news will be downgraded.
3. Buy reach with ads
If you're struggling with declining organic reach, incorporating social ads and promoted content (also known as boosted posts) into your social media strategy is a surefire way to get your content seen by a larger audience. For the greatest reach, choose objectives for your paid social media campaign . If you're new to paid advertising or want to share content that appears more organic, enhance existing organic posts instead of creating ads from scratch.

Facebook Algorithm _ Reach
4. Post vertical images
It may sound obvious, but image format plays a crucial role in engagement and usability, a role that is often underestimated. Facebook itself advises on its business website : "With mobile ads, it's important that images and videos take up as much screen space as possible—this way you'll get more attention."

5. Don't forget geotargeting
Facebook allows for extensive settings regarding location tags. It lets you design ad groups so that they only reach customers who are actually interested in them. If necessary, you can target specific districts and regions or exclude individual locations. Facebook Pixel can also be helpful for optimizing advertising campaigns and retargeting.

6. Faces generate engagement
The more genuine and authentic your content, the more likely the Facebook algorithm will reward you with greater reach. Studies a few years ago showed that images featuring faces generate more likes. This trend remains consistent today. So stick to this motto and regularly post photos featuring real people.

7. Videos perform best
There are almost no limits to creativity here. Be anything but boring. Whether photos, videos, articles, or GIFs - find out what resonates with your audience. Of all the formats, video content still performs best. But that's not all: the longer users watch your video, the higher the ranking in the Facebook algorithm. The decisive factors here are the length of time a video was watched and the number of users who watched the video to the end. Additional tip: Upload videos directly to Facebook, because a link to other providers (e.g., YouTube) reduces their reach.