WPForms' call-to-action button
Posted: Sun Apr 20, 2025 4:26 am
WPForms ran a PPC advertising campaign for the search keyword “Square payments plugin” and saw a massive 36% increase in conversions.
That’s why their landing page works so well. First, the design is clear and crisp and the copy is to the point.
This is exactly what you want for a PPC landing page. Clients know that ad visitors are often ready to take action, so they have eliminated all unnecessary information that could slow down the decision-making process.
What stands out is how they aligned the keywords and the content of the landing page. When a visitor clicks on an ad for “Square Payments plugin,” that’s exactly what they see on the landing page. No confusion, no wasted clicks.
They also placed the “Get WPForms Now” call-to-action button in different parts of the page. This is a smart mexico telemarketing data move to ensure that no matter where the visitor is on the page, they are never far from the next step.
What you can learn from WPForms: With PPC, you spend money on every click. Make sure you match your content to your ad keywords and keep your call to action handy to maximize your return on investment.
Aside from that, I recommend tracking your ad performance using a tool like Google Analytics. It’s not a good idea to blindly make improvements to your landing pages. Instead, use the data to focus on efforts that can receive conversion focus.
2. Hostinger
Hostinger's WordPress hosting landing page
Converting visitors is important, but you also want people to feel comfortable and confident buying from you. I have found that overselling is a surefire way to make potential customers skeptical.
Hostinger ’s landing page strikes a great balance between selling and building trust.
That’s why their landing page works so well. First, the design is clear and crisp and the copy is to the point.
This is exactly what you want for a PPC landing page. Clients know that ad visitors are often ready to take action, so they have eliminated all unnecessary information that could slow down the decision-making process.
What stands out is how they aligned the keywords and the content of the landing page. When a visitor clicks on an ad for “Square Payments plugin,” that’s exactly what they see on the landing page. No confusion, no wasted clicks.
They also placed the “Get WPForms Now” call-to-action button in different parts of the page. This is a smart mexico telemarketing data move to ensure that no matter where the visitor is on the page, they are never far from the next step.
What you can learn from WPForms: With PPC, you spend money on every click. Make sure you match your content to your ad keywords and keep your call to action handy to maximize your return on investment.
Aside from that, I recommend tracking your ad performance using a tool like Google Analytics. It’s not a good idea to blindly make improvements to your landing pages. Instead, use the data to focus on efforts that can receive conversion focus.
2. Hostinger
Hostinger's WordPress hosting landing page
Converting visitors is important, but you also want people to feel comfortable and confident buying from you. I have found that overselling is a surefire way to make potential customers skeptical.
Hostinger ’s landing page strikes a great balance between selling and building trust.