Customer Loyalty and Brand Love through nostalgic UGC
Posted: Sun Apr 20, 2025 4:35 am
#MyGolf - The campaign for the 50th anniversary of the Volkswagen Golf focused not on the company, but on the golf community. Users were encouraged to share their photos and stories using the hashtag #MyGolf, which resulted in hundreds of submissions. These personal stories were not only shared on Volkswagen's social media channels but also presented on digital philippines phone number data out-of-home screens in Wolfsburg. The UGC campaign emotionalizes the product, thus strengthening identification and brand love.
An example of how to use user-generated content for your social media marketing.
Knorr: Brand awareness through creators
Knorr's TikTok campaign focused on catchy tunes centered around Knorr products. These were produced by various creators, who incorporated their own individual touches into the songs and thus reached their respective communities. The result was numerous viral content with millions of views – the Knorr brand was authentically brought to the attention of young target groups without even having a dedicated brand account. A Knorr rap song by creator Kimisinamood was so celebrated by her community that it not only reached almost 10 million views, landed on Spotify, and was performed live on stage – users even lip-synced her song in their own videos, thus spreading the Knorr brand even further among the target audience. This campaign impressively demonstrates how brands achieve success on TikTok: by trusting authentic creators who thoroughly understand the platform and their community.
Here's an example of how you can use creators for your social media marketing.
Lidl: Strong commitment through community song
Lidl also achieved creative social media content with its community song . It incorporated real comments from the community into a song's lyrics. Lidl took the song and added a professional music video. The result is strong engagement: 12.9 million views, over 38,000 likes, and over 1,000 comments on TikTok, as well as 5.4 million views, over 61,000 likes, and over 1,000 comments on Instagram.
An example of how to use user-generated content for your social media marketing.
Knorr: Brand awareness through creators
Knorr's TikTok campaign focused on catchy tunes centered around Knorr products. These were produced by various creators, who incorporated their own individual touches into the songs and thus reached their respective communities. The result was numerous viral content with millions of views – the Knorr brand was authentically brought to the attention of young target groups without even having a dedicated brand account. A Knorr rap song by creator Kimisinamood was so celebrated by her community that it not only reached almost 10 million views, landed on Spotify, and was performed live on stage – users even lip-synced her song in their own videos, thus spreading the Knorr brand even further among the target audience. This campaign impressively demonstrates how brands achieve success on TikTok: by trusting authentic creators who thoroughly understand the platform and their community.
Here's an example of how you can use creators for your social media marketing.
Lidl: Strong commitment through community song
Lidl also achieved creative social media content with its community song . It incorporated real comments from the community into a song's lyrics. Lidl took the song and added a professional music video. The result is strong engagement: 12.9 million views, over 38,000 likes, and over 1,000 comments on TikTok, as well as 5.4 million views, over 61,000 likes, and over 1,000 comments on Instagram.