Disadvantages of an in-house team

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Lengthy process development: To be successful in performance marketing today, strategic testing, data-driven decisions, creative ad concepts, and fast, native content production are essential. All of this requires appropriate processes. It takes a lot of time for such processes to function effectively, which in turn entails high costs.
Lack of know-how: The digital marketing landscape is constantly changing. Internal teams uae phone number data therefore need to continuously train to stay up-to-date and keep up with all the trends. This is often impossible to ensure on a day-to-day basis.
In their own bubble: Internal teams can become somewhat blind to their own business. If they only deal with their own brand on a daily basis, they often lack new ideas, critical questioning, and external input.
Advantages of an agency

Data from numerous cases: While performance marketing may be just one topic among many for your internal staff, performance marketing agencies are experts in this field. By working with diverse clients from different industries, agencies gather extensive data, experience, and best practices from which you can benefit. Building this pool of data-driven insights internally would require several million euros in ad spend.
Current know-how: Agencies are obligated to acquire current knowledge of performance marketing, as it is part of their business model. Therefore, agency employees usually have special solutions for continuous training and knowledge sharing. They also often have access to exclusive knowledge and contacts from the advertising platforms. This inevitably leads to innovative approaches and strategies that might not have arisen internally.
Time and cost savings: An agency already has optimized processes and a well-coordinated team of specialists. This saves you the effort of building all of this in-house. With an agency, you can quickly acquire external expertise or external time if you don't have it in-house.
Access to high-quality tools: Agencies often have the tools, technologies, and resources necessary for an effective performance marketing strategy. These resources can be costly to source in-house.

Scalability: Agencies can respond quickly to changing demands and seasonal peaks by providing additional staff and resources.
Challenging: External agencies bring a breath of fresh air to your performance marketing and your entire company, as they offer an unbiased view of your brand. Agencies challenge the mind and bring new ideas and perspectives that may have been overlooked internally.
Continuing education: An agency automatically acts as a continuing education partner for your in-house employees. Through close collaboration, you can benefit from the agency's expertise long-term. You'll learn their procedures and processes and understand their strategic approach to further advance your company.