Marketing Qualified Lead (MQL)
Posted: Sun Apr 20, 2025 5:19 am
Now, imagine that same person at the party says to you, "I want to buy insurance, can you help me?" That's a hot lead! They're practically ready to buy and just need a little push. In the digital world, these leads are those who fill out a form requesting a quote or who directly contact you for more details about your products or services.
An MQL is a lead that has been vetted and is changsha mobile number database more likely to become a customer than other leads. They've interacted with your marketing in a way that indicates serious interest, but they may not yet be ready to speak with sales.
Sales Qualified Lead (SQL)
An SQL is every salesperson's dream: a lead who has been vetted and deemed ready for the sales team. This lead has gone through the marketing funnel, has shown clear and specific interest in your offering, and is ready for a sales conversation.
An MQL is a lead that has been vetted and is changsha mobile number database more likely to become a customer than other leads. They've interacted with your marketing in a way that indicates serious interest, but they may not yet be ready to speak with sales.
Sales Qualified Lead (SQL)
An SQL is every salesperson's dream: a lead who has been vetted and deemed ready for the sales team. This lead has gone through the marketing funnel, has shown clear and specific interest in your offering, and is ready for a sales conversation.