Install TikTok Pixel
Posted: Sun Apr 20, 2025 5:27 am
You can install the TikTok Pixel automatically or manually. In this guide, we'll show you the manual installation and an example of the automatic installation with Shopify.
Installation with Google Tag Manager is advanced, so we won't cover it in this article (we recommend using one of the two methods below to get started). If you want to install with Google Tag Manager, you can find instructions here - click here!
Install TikTok Pixel manually
Step 1: Create pixels
To install the TikTok Pixel, you'll obviously need a TikTok Business Account to be able to algeria phone number data advertise in Ads Manager. Learn how to do this step by step in this article - click here!
In Ads Manager, go to "Elements" and "Events" in the top menu bar. Under "Web Events," click "Set Up Web Events" in the top right corner. The following window will open:
Create TikTok Pixels
Create TikTok Pixels
In this window, you can name your TikTok Pixel (for example, your website name). Now select TikTok Pixel and click Next.
(The Events API is a server-to-server integration and significantly more difficult to set up because it also requires programming knowledge. Therefore, the TikTok Pixel is sufficient, especially at the beginning. Here you can find the differences and advantages and disadvantages between TikTok Pixel and the Events API - click here!
Step 2: Select manual installation
In the next step, you'll be asked whether you want to install the TikTok Pixel manually or automatically. Select "Install pixel code manually" and click "Next." Automatic installation is described below.
Select manual installation for TikTok Pixel
Select manual installation
Step 3: Select standard mode
If you chose manual installation, a window will open where you can choose how you want to set up events. Events are activities on the website, such as page views or orders. We recommend Standard Mode because it's much easier to set up (Developer Mode requires programming knowledge). Click "Standard Mode" and "Next."
Choose default mode for TikTok Pixel
Select standard mode
Step 4: Connect pixel to website
4.1 Transfer pixel code into website code
The TikTok pixel code will then be generated. You now need to copy it using "Copy pixel code" and embed it on your website.
You can integrate the pixel code into your website by copying the script and pasting it into your website's header code. The code must be included on every page where you want to track data, or in the universal header that appears on every page.
The header code looks like this: <head> CODE CONTENTS </head>
Installation with Google Tag Manager is advanced, so we won't cover it in this article (we recommend using one of the two methods below to get started). If you want to install with Google Tag Manager, you can find instructions here - click here!
Install TikTok Pixel manually
Step 1: Create pixels
To install the TikTok Pixel, you'll obviously need a TikTok Business Account to be able to algeria phone number data advertise in Ads Manager. Learn how to do this step by step in this article - click here!
In Ads Manager, go to "Elements" and "Events" in the top menu bar. Under "Web Events," click "Set Up Web Events" in the top right corner. The following window will open:
Create TikTok Pixels
Create TikTok Pixels
In this window, you can name your TikTok Pixel (for example, your website name). Now select TikTok Pixel and click Next.
(The Events API is a server-to-server integration and significantly more difficult to set up because it also requires programming knowledge. Therefore, the TikTok Pixel is sufficient, especially at the beginning. Here you can find the differences and advantages and disadvantages between TikTok Pixel and the Events API - click here!
Step 2: Select manual installation
In the next step, you'll be asked whether you want to install the TikTok Pixel manually or automatically. Select "Install pixel code manually" and click "Next." Automatic installation is described below.
Select manual installation for TikTok Pixel
Select manual installation
Step 3: Select standard mode
If you chose manual installation, a window will open where you can choose how you want to set up events. Events are activities on the website, such as page views or orders. We recommend Standard Mode because it's much easier to set up (Developer Mode requires programming knowledge). Click "Standard Mode" and "Next."
Choose default mode for TikTok Pixel
Select standard mode
Step 4: Connect pixel to website
4.1 Transfer pixel code into website code
The TikTok pixel code will then be generated. You now need to copy it using "Copy pixel code" and embed it on your website.
You can integrate the pixel code into your website by copying the script and pasting it into your website's header code. The code must be included on every page where you want to track data, or in the universal header that appears on every page.
The header code looks like this: <head> CODE CONTENTS </head>