7. Create Online Courses to Productize Your
Posted: Tue Dec 24, 2024 5:39 am
7. Create Online Courses to Productize Your Knowledge
Create Online Courses to Productize Your Knowledge into an Online Business
If you’re already an expert in a topic—either through your current job, freelance business, or coaching—you can package that knowledge into a high-value course and sell it for years to come.
And while building, launching, and marketing an online course does take a considerable amount of upfront effort, their earning potential is through the roof (especially compared to a lot of the other online ways to make money we’re talking about).
Courses and other knowledge products like e-books, are what’s called passive income. That simply means that once the upfront time and effort is put in, with just a bit of regular upkeep and marketing you’ll be able to continue to sell and make money from them for months and years.
So, how do you go about putting together your course? One of my favorite online course albania phone number material stories comes from Bryan Harris of Videofruit, who built and launched an online course in just 10 days that made him $220,750!
Selling online courses are one of the most scalable ways to make money online
To hit this awesome goal, Bryan followed a four-stage process to discover, validate and launch his course:
Phase 1: Explore and discover the best topic ideas for his course based on the most popular posts from his blog. This ensured he knew the content was already valuable to his audience.
Phase 2: Validate that people would actually pay for his course by surveying readers and securing pre-orders. (This is an important part that so many people forget. Never spend serious time building something unless you know there’s a paying audience for it).
Phase 3: Quickly write, record, and edit the course content. As he already knew there was demand, it made sense to create the content as quickly as possible. He could always go back and update or edit based on feedback from his initial students.
Phase 4: Launch the course to his email list. The success of your course comes down to getting it in front of the right people. And your own audience, no matter how small, is usually the best place to start. That said, you need to have a clear idea of your launch plan before you put it live.
Now, what if you don’t have a blog with popular posts? Or an email list to market to? Let’s look at how you can build your own online course with no previous experience:
Create Online Courses to Productize Your Knowledge into an Online Business
If you’re already an expert in a topic—either through your current job, freelance business, or coaching—you can package that knowledge into a high-value course and sell it for years to come.
And while building, launching, and marketing an online course does take a considerable amount of upfront effort, their earning potential is through the roof (especially compared to a lot of the other online ways to make money we’re talking about).
Courses and other knowledge products like e-books, are what’s called passive income. That simply means that once the upfront time and effort is put in, with just a bit of regular upkeep and marketing you’ll be able to continue to sell and make money from them for months and years.
So, how do you go about putting together your course? One of my favorite online course albania phone number material stories comes from Bryan Harris of Videofruit, who built and launched an online course in just 10 days that made him $220,750!
Selling online courses are one of the most scalable ways to make money online
To hit this awesome goal, Bryan followed a four-stage process to discover, validate and launch his course:
Phase 1: Explore and discover the best topic ideas for his course based on the most popular posts from his blog. This ensured he knew the content was already valuable to his audience.
Phase 2: Validate that people would actually pay for his course by surveying readers and securing pre-orders. (This is an important part that so many people forget. Never spend serious time building something unless you know there’s a paying audience for it).
Phase 3: Quickly write, record, and edit the course content. As he already knew there was demand, it made sense to create the content as quickly as possible. He could always go back and update or edit based on feedback from his initial students.
Phase 4: Launch the course to his email list. The success of your course comes down to getting it in front of the right people. And your own audience, no matter how small, is usually the best place to start. That said, you need to have a clear idea of your launch plan before you put it live.
Now, what if you don’t have a blog with popular posts? Or an email list to market to? Let’s look at how you can build your own online course with no previous experience: