How do I use the Ads tool?

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You'll get meaningful information with the Ads tool if you have an active project that already contains your competitors. Therefore, we recommend using the Ads tool only with such a project. Only then will you see comparable data between you and your competitors.

Here you'll find instructions on how to create a project . It's done in just a few steps and only takes a few minutes. Make sure you include your competitors when creating the project.
If your project is active, go to the Ads section and open the overview .

Ads → Overview

Here you'll find the most important information clearly guatemala cell phone number list presented on one page. Select a time period for your analysis. This can cover up to 6 months.

Input mask for the period in which competitors' Google Ads should be analyzed.

This allows you to examine ads over different time periods and identify seasonality.

What is my competitor’s ad budget?
In the SEA overview, you'll find the Estimated Relative Spending per Month graph . While this might sound complicated at first, it's actually quite simple: Here, you can see how much money your competitors are estimated to spend on ads each month compared to you .