How to take product photos for online stores and social media [+16 tips]
Posted: Tue Dec 24, 2024 5:44 am
Who has never heard that a picture is worth a thousand words? In e-commerce, this is a basic premise for having a successful online store. After all, knowing how to take photos of products is essential for the customer to make the purchase.
And you don't need to invest in expensive equipment: with a few tricks and the Yampi guide in hand, you have everything you need to transform the way you present products in your online store.
The updated guide for 2024 brings creative ideas, tutorials for creating scenes and essential tricks. Everything is designed to help you learn how to take better photos with simple resources.
So, keep reading to understand, in full, how to take photos of products for an online store. Or select the topic that interests you most from the menu below!
Taking good product photos increases your online sales
How to set up a scene to take product photos?
16 tips for taking product photos with your cell phone or camera
6 Product Photo Editing Apps
Pay attention to the size of the photos you upload to the website.
Don't make these mistakes when taking product photos
Checklist for taking product photos
Taking good product photos increases your online sales
Have you ever bought something from an online store without checking out the photos first? Chances are you haven't.
After all, it's a fact: good product images in e-commerce directly affect customers' purchasing decisions.
In a survey carried out by Sebrae (Brazilian Support Service for Micro and Small Businesses), 67% of people interviewed stated that the quality of the photos is essential when deciding whether to make a purchase .
Furthermore, in the same study, 87.9% said they would not buy from online stores if there were no photos of the products .
This is because photos generate trust in buyers. In other words, using quality images of products in your e-commerce gives customers more input to consider making a purchase, believing that they will receive exactly what is advertised.
And the more photos, showing different angles, details, suggestions for use and representations of the product in everyday life, the better.
Having good images in a significant quantity is beneficial for the quality of your e-commerce. According to the E-commerce Quality Index , which analyzes the e-commerce scenario in Latin America, the ideal number of photos to have a good rating is three or more.
In short, the visual content that presents e-commerce products must japan phone number data awaken the desire to consume and attribute value to the product. This will increase your online sales !
How to set up a scene to take product photos?
The setting, or background, of the photographed products is as important as the product.
While the customer evaluates the details of what they want to buy, the scenario is what will show suggestions for use or bring impact and prominence to the product.
There are two basic types of backgrounds for photographing products: the custom background and the infinite background, that is, a single color. With the latter, it is also possible to use it to crop images or create an infinite background effect.
We will detail each of them below.
How to set up a scene with a white background
To create a white background photo backdrop using household items, you will need:
1 sheet or piece of completely white fabric;
2 preachers;
3 PVC pipes;
2 elbow connectors;
2 heavy bases to fix the PVC, such as bottles filled with sand.
To assemble the structure, fit the PVC pipes with the elbow connectors to assemble an inverted U structure.
The two ends of the structure must be attached to the heavy bases, which can be two PET bottles filled with sand, for example. This will form a “goal” with the pipes.
Throw the white sheet on top and secure it with the clips at the top.
The sheet needs to be long enough to reach the floor and create a sense of endless white.
Button to watch video on how to take product photos for e-commerce
How to assemble a custom scenario
In addition to photos with an infinite background, some products can also be presented in a personalized setting.
And you don't need to invest in expensive equipment: with a few tricks and the Yampi guide in hand, you have everything you need to transform the way you present products in your online store.
The updated guide for 2024 brings creative ideas, tutorials for creating scenes and essential tricks. Everything is designed to help you learn how to take better photos with simple resources.
So, keep reading to understand, in full, how to take photos of products for an online store. Or select the topic that interests you most from the menu below!
Taking good product photos increases your online sales
How to set up a scene to take product photos?
16 tips for taking product photos with your cell phone or camera
6 Product Photo Editing Apps
Pay attention to the size of the photos you upload to the website.
Don't make these mistakes when taking product photos
Checklist for taking product photos
Taking good product photos increases your online sales
Have you ever bought something from an online store without checking out the photos first? Chances are you haven't.
After all, it's a fact: good product images in e-commerce directly affect customers' purchasing decisions.
In a survey carried out by Sebrae (Brazilian Support Service for Micro and Small Businesses), 67% of people interviewed stated that the quality of the photos is essential when deciding whether to make a purchase .
Furthermore, in the same study, 87.9% said they would not buy from online stores if there were no photos of the products .
This is because photos generate trust in buyers. In other words, using quality images of products in your e-commerce gives customers more input to consider making a purchase, believing that they will receive exactly what is advertised.
And the more photos, showing different angles, details, suggestions for use and representations of the product in everyday life, the better.
Having good images in a significant quantity is beneficial for the quality of your e-commerce. According to the E-commerce Quality Index , which analyzes the e-commerce scenario in Latin America, the ideal number of photos to have a good rating is three or more.
In short, the visual content that presents e-commerce products must japan phone number data awaken the desire to consume and attribute value to the product. This will increase your online sales !
How to set up a scene to take product photos?
The setting, or background, of the photographed products is as important as the product.
While the customer evaluates the details of what they want to buy, the scenario is what will show suggestions for use or bring impact and prominence to the product.
There are two basic types of backgrounds for photographing products: the custom background and the infinite background, that is, a single color. With the latter, it is also possible to use it to crop images or create an infinite background effect.
We will detail each of them below.
How to set up a scene with a white background
To create a white background photo backdrop using household items, you will need:
1 sheet or piece of completely white fabric;
2 preachers;
3 PVC pipes;
2 elbow connectors;
2 heavy bases to fix the PVC, such as bottles filled with sand.
To assemble the structure, fit the PVC pipes with the elbow connectors to assemble an inverted U structure.
The two ends of the structure must be attached to the heavy bases, which can be two PET bottles filled with sand, for example. This will form a “goal” with the pipes.
Throw the white sheet on top and secure it with the clips at the top.
The sheet needs to be long enough to reach the floor and create a sense of endless white.
Button to watch video on how to take product photos for e-commerce
How to assemble a custom scenario
In addition to photos with an infinite background, some products can also be presented in a personalized setting.