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It has gotten to the point that experts have dubbed the period returnuary. Just what is getting returned post-holiday festivities? As ecommerce penetrates more sectors from grocery and beyond some of the merchandise being sent back is nothing to sniff at literally. From the fat drippings of a cooked roast beef to a used fake mustache shoppers are wising up to the fact that the reality of returns as a function of commerce is more of a feature of the landscape than it is a bug.

After all the holiday season with its frenzied shopping macedonia cell phone number list and gift-giving is a breeding ground for peculiar returns. For store employees these returns are less about the refund policy and more about suppressing laughter or exasperation. And the rise of social media culture has even introduced an entirely new category of returns: outfits worn once for the perfect instagram shot and promptly sent back. A report from the telegraph claimed earlier that britain was being buried under an avalanche of returned clothes thanks to gen z influencers.

At the same time theres growing sophistication in the way returns are handled. Innovations like reverse logistics where companies track and manage returns in a way that minimizes losses are becoming commonplace. This is especially important as ecommerce giants like amazon as well as smaller direct-to-consumer brands offer free returns as a selling point. Read more: retailers resolve to even up online and in-store experiences in overcoming the scale of the returns challenge while many returns are legitimate the bizarre outliers provide a glimpse into human eccentricity.