Why is good content important?
Posted: Mon Apr 21, 2025 4:12 am
If users click on a search result and don't find what they were hoping for, they'll immediately bounce back and look for other search results that better match their individual search intent. Poor content and useless copy can quickly lead to customers losing track and interest, ultimately turning to the competition.
Therefore, good content needs to be relevant to the target group and, above all, offer portugal phone number data unbeatable and, ideally, unique added value. Good content, meaning high-quality texts and content, forms the foundation for achieving reach and presence in the online marketing jungle. Because good content helps you build a name for yourself and strengthens customers' emotional connection to your company brand.
ReachX Graphic Content Marketing Process
Graphic Content Marketing Process
The 2 sides of good content
To create good content, two aspects of marketing must always be considered: the human side of readers and users, and the technical side of search engines.
In order to be able to judge which content truly matches the search intent of specific keywords from the wealth of information and content available online, Google defines so-called website ranking factors. These should be taken into account when it comes to search engine optimization (SEO). In the area of content marketing, this primarily involves heading structure, keyword analysis, and metadata. Textual, image-based, and audiovisual content are read and evaluated by Google using these factors and, if executed correctly, are rewarded with a top position on the first page of search results. Google focuses on user expectations and observes which content is particularly well-received or provides particularly high-quality added value. Google is constantly evolving and constantly rolling out new updates, so content creators should always be up to date.
Therefore, good content needs to be relevant to the target group and, above all, offer portugal phone number data unbeatable and, ideally, unique added value. Good content, meaning high-quality texts and content, forms the foundation for achieving reach and presence in the online marketing jungle. Because good content helps you build a name for yourself and strengthens customers' emotional connection to your company brand.
ReachX Graphic Content Marketing Process
Graphic Content Marketing Process
The 2 sides of good content
To create good content, two aspects of marketing must always be considered: the human side of readers and users, and the technical side of search engines.
In order to be able to judge which content truly matches the search intent of specific keywords from the wealth of information and content available online, Google defines so-called website ranking factors. These should be taken into account when it comes to search engine optimization (SEO). In the area of content marketing, this primarily involves heading structure, keyword analysis, and metadata. Textual, image-based, and audiovisual content are read and evaluated by Google using these factors and, if executed correctly, are rewarded with a top position on the first page of search results. Google focuses on user expectations and observes which content is particularly well-received or provides particularly high-quality added value. Google is constantly evolving and constantly rolling out new updates, so content creators should always be up to date.