Which metrics should you pay attention to?
Posted: Mon Apr 21, 2025 4:49 am
To truly evaluate a domain, we need different metrics from different tools. As mentioned, in this article, we'll only evaluate the domain based on the data provided to us.
Link evaluation #1: Visibility index
The major disadvantage of the visibility index is the evaluation of niche sites. Websites latvia phone number data with very specialized topics have a lower visibility index than websites with more "well-known" topics (logically, since the search volume for the keywords is much lower). Therefore, according to the metric, a backlink here is "less valuable," even though significantly more revenue could potentially be generated in these areas, or the cost-per-click (CPC) is significantly higher. It could also be that the niche backlink is much more difficult to generate, which would actually indicate a "valuable" backlink.
For this reason, you should include the ranking value in the domain evaluation.
Link evaluation #2: Ranking value
The ranking value corresponds to the amount you would have to spend with Google Ads to receive comparable traffic volumes as if your URL were ranked in the top 10. Since high CPCs can occur even on niche sites, this value reflects the value of a domain quite accurately.
The disadvantage here is that purely informational pages have a relatively low ranking value (since information-driven keywords usually have a lower CPC) and yet can have enormous traffic and a strong influence as a backlink.
Link evaluation #1: Visibility index
The major disadvantage of the visibility index is the evaluation of niche sites. Websites latvia phone number data with very specialized topics have a lower visibility index than websites with more "well-known" topics (logically, since the search volume for the keywords is much lower). Therefore, according to the metric, a backlink here is "less valuable," even though significantly more revenue could potentially be generated in these areas, or the cost-per-click (CPC) is significantly higher. It could also be that the niche backlink is much more difficult to generate, which would actually indicate a "valuable" backlink.
For this reason, you should include the ranking value in the domain evaluation.
Link evaluation #2: Ranking value
The ranking value corresponds to the amount you would have to spend with Google Ads to receive comparable traffic volumes as if your URL were ranked in the top 10. Since high CPCs can occur even on niche sites, this value reflects the value of a domain quite accurately.
The disadvantage here is that purely informational pages have a relatively low ranking value (since information-driven keywords usually have a lower CPC) and yet can have enormous traffic and a strong influence as a backlink.