Have the website under control

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It's important to know how much content and, especially, which topics are available on the website. This is the only way to ensure that content growth is under control. If there isn't a clear overview of all the website's content, there's a risk of producing content with similar or even identical thematic backgrounds.

This creates internal competition, as two subpages try to rank for the same search terms. This means that the search engine cannot assign clear relevance to either subpage, making a top 10 ranking extremely difficult. With similar topics, possibly even written by the same copywriter, there is a risk of duplicate content , as wording and sentence structure may be very similar. This carries a real risk of being penalized by search engines.

1) Analysis of threshold keywords
The process of content refinement begins with the analysis of threshold keywords. For this, an SEO ranking tool is used to examine all the keywords for which the website is currently ranked in search engine results. The analysis tool XOVI, for example, can be used to provide an overview of all keywords.

To get a better overview, you should set the filters for current position and monthly search france phone number data volume in the overall overview of all keywords. The position filter should be set so that only threshold keywords, i.e., search terms ranked between positions 11 and 20, are displayed. The filter for monthly search volume should be set to 1,000 to unlimited to display only search terms with high traffic potential.

Filter settings in XOVI for content refinement.
These settings list all relevant keywords with their corresponding URLs. For industries with generally lower search volume, such as industrial equipment, the monthly search volume value should, of course, be adjusted downwards accordingly.

The listed keywords can be sorted in descending order by search volume to more quickly identify the top traffic keywords. The list can be analyzed and checked for keywords with the same target URLs. If multiple threshold keywords have the same URL, it makes sense to select this URL for content refinement, as only one web page needs to be adapted for multiple keywords. If no URL is listed more than once, any keyword from the list can be selected for the content refinement process.

Analyzed keyword for content refinement.
2) Other relevant search terms
Typically, the URL of the selected top traffic keyword also has other threshold keywords ranking, which were not listed in the initial analysis due to a search volume that may be lower than 1000. A URL analysis, i.e., an analysis of a specific subpage, allows you to examine the keywords for which the subpage is also ranked in the search results.

To make the list more manageable, settings are also made in the filter functions. As with the overview of all keywords, the position filter remains set to display only the threshold keywords, i.e., positions 11 to 20.