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Acceptance rate: The percentage of messages recipients’ email servers receive.


Bounce rate: The percentage of messages recipients’ email servers do not receive.


Open rate: The percentage of emails that recipients kazakhstan cell phone number list opened. An email campaign’s open rate is one of the key metrics for determining its success. The higher the open rate, the better.


Subject line: The text that shows up in a recipient’s inbox describing the email. Subject lines should be intriguing and relevant to recipients.


Call to action (CTA): A link or button that connects to a download or website, such as a product page, blog post, or scheduling page.


Click-through rate (CTR): The percentage of recipients who click on a CTA in an email.


Conversion rate: The number of recipients who follow through with a CTA by clicking a link or making a purchase, such as when a recipient clicks on a link to your website.