With a large turnout and high expectations
Posted: Mon Apr 21, 2025 6:00 am
“ Everyone wants to succeed in Digital Marketing… but few dare to do it ” was one of the phrases that kicked off the event by Juan Lombana , recognized as one of the best marketers in the world by Google. the CEO of Mercatitlán kicked off the first day of the EMMS by sharing the four ingredients for success on social media.
Among them, he highlighted the pakistan mobile database of valuable content, as well as customer insight and motivations to leverage the potential of social media for brand positioning.
Furthermore, as is customary at the event, leading multinational digital marketing companies joined in to preview the trends for 2023.
One of the most resonant topics was Artificial Intelligence, explored within the framework of its application in Marketing by the Head of AI Solutions at Amazon Web Services, Albert Espluga, and Vedant Misra , AI Researcher at Google , who explained how this science will transform demand generation.
“ Biologically, we believe that humans are at the top of the pack of the most intelligent system that could ever exist. But what if reality isn't like that? What if it's more like this: there might not be much of a gap between the most and least intelligent humans, and that AI could quickly overtake us before we realize it .”
Vedant Misra, Google
Likewise, Pablo Laucirica from Microsoft Advertising discussed the keys to success in online advertising during mass events like the World Cup. Meanwhile, the IMS Corporate team revealed insights on media consumption and marketing trends such as the metaverse, the World Cup in Qatar, and cryptocurrencies, based on the results of the " Media Essentials 2022 " research.
The event also featured presentations by prominent industry figures such as Ángela Blones , personal branding specialist and advisor, who shared the keys to boosting a business through branding; Raquel Oberlander , digital marketing consultant and speaker, who explained why content is the new advertising; Mai Pistiner , communicator and creator of the eponymous online course academy, who discussed how to influence through a storytelling strategy; Pablo Guzzi , Chief Data & Analytics Officer at UALÁ, who explained the concept of data-driven decision making and its application in companies to achieve sustainable growth; and Miguel Estevan , founder of Ecommerce Nights Panama, who highlighted the importance of the repurchase rate in ecommerce and offered 10 recommendations to boost it.
Among them, he highlighted the pakistan mobile database of valuable content, as well as customer insight and motivations to leverage the potential of social media for brand positioning.
Furthermore, as is customary at the event, leading multinational digital marketing companies joined in to preview the trends for 2023.
One of the most resonant topics was Artificial Intelligence, explored within the framework of its application in Marketing by the Head of AI Solutions at Amazon Web Services, Albert Espluga, and Vedant Misra , AI Researcher at Google , who explained how this science will transform demand generation.
“ Biologically, we believe that humans are at the top of the pack of the most intelligent system that could ever exist. But what if reality isn't like that? What if it's more like this: there might not be much of a gap between the most and least intelligent humans, and that AI could quickly overtake us before we realize it .”
Vedant Misra, Google
Likewise, Pablo Laucirica from Microsoft Advertising discussed the keys to success in online advertising during mass events like the World Cup. Meanwhile, the IMS Corporate team revealed insights on media consumption and marketing trends such as the metaverse, the World Cup in Qatar, and cryptocurrencies, based on the results of the " Media Essentials 2022 " research.
The event also featured presentations by prominent industry figures such as Ángela Blones , personal branding specialist and advisor, who shared the keys to boosting a business through branding; Raquel Oberlander , digital marketing consultant and speaker, who explained why content is the new advertising; Mai Pistiner , communicator and creator of the eponymous online course academy, who discussed how to influence through a storytelling strategy; Pablo Guzzi , Chief Data & Analytics Officer at UALÁ, who explained the concept of data-driven decision making and its application in companies to achieve sustainable growth; and Miguel Estevan , founder of Ecommerce Nights Panama, who highlighted the importance of the repurchase rate in ecommerce and offered 10 recommendations to boost it.