economies of scale

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The creation of a new trademark must inevitably pass through two bottlenecks: the search for anteriority , to discover if similar trademarks exist, and the search for a domain with the same name, to avoid using hyphens, numbers or wording that will make the search for that site much more complex.

Registration lasts 10 years, why not do it…?

5- We only think about having the franchisee sign the contract, and not about the renewal
Franchising should be a business activity planned on at least a ten-year basis, a prerequisite that should include the creation of the requirements thanks to which the affiliates british student data are put in a position to renew their contract upon expiration.
A franchisor who only thinks about making money without planning renewal will have to manage an eternal turnover that will also generate potential competitors: the same affiliates ready to continue the business under another name, who among other things often become franchisors themselves…

The conditions for renewal are based on three fundamental aspects:


the continuous experimentation
a well-structured annual marketing plan.