Conclusion if you are in e-commerce:

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Rethink your targets and how you reach them.
If you used to reach your audience with leaflets and flyers to get them into your store... that's over for a while. So try to understand the channels most used by your older target audience: whatever anyone says, they're also online.

Qualify and expand your database.
One of the common problems many saudi arabia mobile database face is the poor quality of their database. Knowing that currently X% of your customer database is over 65 years old... would allow you to tailor your communication to this audience, accustomed to visiting stores and paying at the counter.

Rethink and facilitate the act of online/offline purchasing.
Try to see how you can:

Facilitate the online purchasing process? Simplicity / 1 page checkout?
Facilitate payment methods? Bancontact / Payment / ...
Make ordering easier: Why not by phone?

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