number of inhabitants

[MasudIbne756]

In this article we will see how geomarketing works and why it is important for franchising development .

How to choose where to open a shop
How to choose where to open a shop

Geomarketing is used to choose where to open a store.

The geomarketing activity starts from a choice of Reverse Engineering, a study in reverse to understand which are the market conditions within which your store, or the pilot point of the future franchising network, has achieved success.

It is important because those same conditions must also be present in the affiliated points that will open throughout Italy, Europe and the world.

The data that is analyzed to choose where fantuan data to open a shop are:


average income
number of families
number of workers
consumption indices
Once the area has been broadly identified, the strategic points in the area need to be understood.

Strategic points for opening a shop
Strategic points for opening a shop

The strategic points to observe when opening a shop are.