The study of the mark up will now be fundamental

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This means that in that situation the trust has already disappeared. And how do you gain trust on a daily basis? When what I am providing to my affiliates, with the same quality, is still slightly lower than the market cost! It allows the affiliates to say: " yes, it is worth staying within the network because I also have this advantage, I buy well "


Let's see it differentiated for 3 aspects:

When you resell services
When you resell products
When you are the factory that makes investor data the products


The mark up on services
The mark up on services

In some franchise networks, the franchisor provides some centralized services that the franchisee then resells to the customer.
For example, if the franchisee in the network sells websites, he buys them made by you as the parent company.