What is a Marketing Plan?

[shukla7789]

A marketing plan is a strategy developed by various stakeholders to position a brand in the market. It also refers to the guidelines and actions a company must implement to achieve its objectives.

The marketing plan or strategy takes goals into account, transforming them to achieve relevance and thus reach ideal levels of profitability and sustainability for the business.

How to create a digital marketing plan?
Many companies design their marketing plan at the moment they are conceived. From then on, they begin operating to achieve their list of us mobile number database objectives. It's important to note that a marketing plan also helps optimize the company's operations, sales, and services . To create a marketing plan, we must consider:

Define objectives : Establishing objectives and goals will allow you to work toward achieving them. A timeframe for achieving them is also established. Therefore, objectives should be relevant, specific, and measurable. This will allow you to know when they are achieved or exceeded.

Key performance indicators (KPIs) : The right indicators will help you achieve your goals. KPIs are key performance indicators, expressed in absolute numbers or percentages, that serve to identify effectiveness.

Creating Buyer Personas : This involves searching for and identifying users online, segmented, to understand their tastes and opinions.