Who is in charge of developing franchising abroad
Posted: Mon Apr 21, 2025 9:25 am
Who is in charge of developing franchising abroad
In every company that develops in franchising there is a function called: Business Development.
It is nothing more than a container within which there can be the search for new premises and affiliates.
Since openings abroad are more delicate, the Business Development department identifies a Project Manager who is parachuted into the country in which they want to open.
This way you will be able to study the tastes and customs of loan data the people directly on site, and learn much more about the market.
Why develop a franchise abroad
Why develop a franchise abroad
The important premise is that to develop a franchise abroad you have to be ready. It may seem like a banal statement but this concept also applies to the domestic market. Before starting to create a franchising format , national or international, you have to test the business model in the owned premises. You must therefore first be ready to do franchising in your own market and then calculate how to do it abroad.
In every company that develops in franchising there is a function called: Business Development.
It is nothing more than a container within which there can be the search for new premises and affiliates.
Since openings abroad are more delicate, the Business Development department identifies a Project Manager who is parachuted into the country in which they want to open.
This way you will be able to study the tastes and customs of loan data the people directly on site, and learn much more about the market.
Why develop a franchise abroad
Why develop a franchise abroad
The important premise is that to develop a franchise abroad you have to be ready. It may seem like a banal statement but this concept also applies to the domestic market. Before starting to create a franchising format , national or international, you have to test the business model in the owned premises. You must therefore first be ready to do franchising in your own market and then calculate how to do it abroad.