Brand Identity

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Benchmark
Reference value for measuring a given parameter

Brand
The distinctive sign developed by the company to identify its offering and differentiate it from that of its competitors.


The set of brand recognition elements (name, symbols, logo, slogan, jingles, colors) that help the consumer to distinctively identify an alternative offering.

It also represents the set of entrepreneurial values ​​that paytm data distinguish a brand from its birth and that determine its future evolution; in fact, brand identity reflects the company's orientation and objectives, as well as the brand's personality and values.

Patent
An administrative document, issued by a special office, which certifies the paternity of an invention and the exclusive right to enjoy the economic benefits deriving from it.