Computerization Process of inserting and using

[MasudIbne756]

management information technology in all relevant operating procedures within an activity

Franchising know-how
Franchising know-how is the set of skills and knowledge that are essential for the proper performance of a specific activity. Know-how also includes “knowledge” regarding marketing and sales techniques and business organization.

Layout
Strategic configuration and distinctive arrangement of the various rich people data elements and compartments within a sales point.

Lead
Contact of a potential customer. Contains the information needed to contact the potential customer (email, phone number or even home or office address).

Differentiating Lever
Distinctive element, inherent in the brand promise, aimed at differentiating the brand from the competition.