How do they learn about companies like yours?

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To facilitate your marketing management, defining your customers' "Customer Journey" is essential today. Understanding how your customers interact with your brand allows you to maximize the impact of your marketing efforts. Using each of your touchpoints effectively improves your users' experience.


To do this, you will need to malaysia mobile database and document the buyer's journey, explaining:

Through which channel do they come?
What keywords are they searching for to find your product/service/business?
How do they compare companies like yours? Or products & services?
How do they decide to become customers?
Do they have any barriers to purchasing?
Advice :

To learn more, read our article on the Customer Journey


5. Build your growth plan
Based on the Inbound Marketing methodology , it involves “mapping” all the actions you need to take to achieve your objectives as well as the messages that will be sent to your targets at each stage of the purchasing journey.

Inbound Marketing-1

Based on your analysis and with your goals, personas, and customer journey in mind, you can now begin creating your company's inbound marketing strategy.

There are several tools and tactics in the Inbound Marketing toolbox (i.e. pages, content creation, social media, CRM, marketing automation, emails, SEO, SEA, analytics… etc.).

Your marketing plan should outline what tools and resources will be needed to achieve this. This should include your content strategy, conversion path, technology, and anything else you feel is important to incorporate.