The advantages of marketplaces for entrepreneurs are

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Large audience

Each marketplace has its own huge customer base with a high level of trust and loyalty. Therefore, when you launch your product, you immediately get a large number of potential customers from different cities or even countries without any special costs to attract them.

Minimum entry threshold

Both large enterprises and small manufacturers, as well as ordinary people, can instagram data promote their products on the expanses of marketplaces. To do this, it is enough to purchase a small amount of goods and undergo mandatory registration in accordance with the terms of the site.

Low advertising costs

Using internal advertising on marketplaces significantly increases sales of products that occupy lower positions in the catalog. And the cost of such promotion is relatively low. For example, advertising for sellers on the Amazon platform will cost an average of $0.97 per click, while advertising on Google costs $2.96.