6 major digital marketing trends in 2015 for your business.

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What will digital marketing hold in store for us in 2015? I'm not going to tell you that digital transformation is becoming inevitable for many industries. Building and improving your marketing strategy is never easy! Here are six predictions regarding the major marketing trends that should punctuate our new year.
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1) Content Marketing, again and again! Content = KING
When a potential prospect searches online, you thailand mobile database them to visit your website. If they don't know who you are, how can they find you?

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The popularity of content marketing strategies will continue unabated in the coming years. According to Hubspot, a company with a blog generates 67% more leads than a company without one. Content is one of the main reasons people follow a company on social media. Businesses will increasingly focus on user experience and content.

According to Mashable, 58% of B2B marketers plan to increase their content marketing budget.



2) Segmentation and microtargeting
The amount of available data is constantly growing. Segmentation is the art and science of dividing populations or objects into distinct groups. Many prospects express frustration when a site offers content that has nothing to do with their interests. If you practice social ads, you are well aware that you can target niche audiences (your user behavior, consumption habits, sociodemographic criteria, and so on!). Microtargeted ads are on average twice as effective as untargeted ads.

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3) Remarketing
Remarketing strategies adopted by businesses are increasingly successful. For our readers who are unfamiliar with these methods, remarketing uses cookies to track users who visit and take actions on websites. This data collected through cookies will allow us to retarget our internet user. It can be used on networks like Adwords, but also on social media. If you would like more information on these practices, check out Nico's explanations on setting up a remarketing campaign .