A better job than human marketers
Posted: Tue Apr 22, 2025 4:42 am
50.6% of marketers (AI Marketing Benchmark Report, 2024) are positive about the impact of AI on marketing. In particular, they are encouraged by the automation of routine tasks, as well as the pace of improvement of AI technologies.
In a survey conducted by Influencer Marketing Hub, 69.1% of 1,290 respondents indicated that they were using AI in their marketing operations in 2024. Of these, the majority were using the technology for content production.
70.6% believe that AI can do in certain areas: 1) predictive modeling, 2) data analytics, and 3) personalized content. On the other hand, 32.7% believe that high-level strategy development and decision-making thailand cell phone number list will still require human involvement.
22% of companies are using AI techniques such as natural language processing in marketing and sales (IBM Global AI Adoption Index 2023). Marketing and sales are among the top 10 sectors where companies are using AI techniques such as natural language processing, AI automation, and predictive analytics.
52% of US marketers believe it improves data processing (increasing the speed and efficiency of processes).
About 20% of marketers use AI for customer service and ad targeting.
26% of companies worldwide use AI for market research.
More than 30% of B2B marketers in the U.S. are using AI for coding, chatbots, and design. About the same percentage cite content, particularly presentations, as the leading way to implement AI. 58% of B2B marketers are optimistic about AI adoption in 2024. About a quarter (27%) remain cautious or very skeptical.
42.2% of marketers admit that generative AI has significantly impacted their marketing strategies.
Aligning web content with search intent is the most effective use of AI, with 84% of marketers using it for this use case. This is followed by improving the user experience (UX), with 80% of marketers citing this as the best use of AI.
In a survey conducted by Influencer Marketing Hub, 69.1% of 1,290 respondents indicated that they were using AI in their marketing operations in 2024. Of these, the majority were using the technology for content production.
70.6% believe that AI can do in certain areas: 1) predictive modeling, 2) data analytics, and 3) personalized content. On the other hand, 32.7% believe that high-level strategy development and decision-making thailand cell phone number list will still require human involvement.
22% of companies are using AI techniques such as natural language processing in marketing and sales (IBM Global AI Adoption Index 2023). Marketing and sales are among the top 10 sectors where companies are using AI techniques such as natural language processing, AI automation, and predictive analytics.
52% of US marketers believe it improves data processing (increasing the speed and efficiency of processes).
About 20% of marketers use AI for customer service and ad targeting.
26% of companies worldwide use AI for market research.
More than 30% of B2B marketers in the U.S. are using AI for coding, chatbots, and design. About the same percentage cite content, particularly presentations, as the leading way to implement AI. 58% of B2B marketers are optimistic about AI adoption in 2024. About a quarter (27%) remain cautious or very skeptical.
42.2% of marketers admit that generative AI has significantly impacted their marketing strategies.
Aligning web content with search intent is the most effective use of AI, with 84% of marketers using it for this use case. This is followed by improving the user experience (UX), with 80% of marketers citing this as the best use of AI.