Marketers consider themselves

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Of small businesses that are not currently using AI, 57% said they would reconsider in the future for content marketing. About a third (34%) were unsure, and only 9% would not reconsider.
About 28% of small and medium-sized businesses said in a June 2023 U.S. survey that they expect AI to help them save at least $5,000 in the next year. Slightly more (30%) expect to save between $1,000 and $4,999.
47.6% of small and medium-sized businesses allocate less than 10% of their marketing budget to AI campaigns. Only 19% allocate more than 40% of their budget to AI campaigns.

AI has helped 40% of businesses reduce the time they spend uruguay cell phone number list on content to less than 5 hours. For example, before using AI, about half of businesses spent an average of at least three hours writing a long blog post. Now, with AI, 36% spend an average of less than an hour.
82% of companies using AI rate their content marketing as very effective.
Semrush reports that 68% of companies have seen an increase in ROI from content marketing and SEO. What’s more, nearly half of them (29%) report a significant improvement.

78% are satisfied with their AI tools
23% of new to AI marketing. The factor holding back the adoption and implementation of AI in marketing is the lack of AI knowledge and capabilities. However, 51% of marketers use AI almost daily. About a third (36%) say their personal use of AI tools is built into their daily workflow, and 15% can’t live without it. In 2023, 45% have only experimented with it.

While the vast majority (84%) of respondents (Marketing AI Institute) are involved in making decisions about which AI technology to purchase for marketing purposes, only 35% feel very confident in evaluating decisions. Nearly half (48%) rate their confidence as moderate, while 16% rate it as low.
67% of marketers say lack of education and training is the biggest barrier to implementing AI in marketing.
Only 26% of marketers say their companies have internal AI-focused training and education. Lack of training is likely the main reason for low confidence in using AI tools.