Your branding team: Who should be involved?

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Large projects like a new branding or a website relaunch cause excitement in most companies. After all, everyone has an opinion and wants to share it – it's no different in football. However, it makes more sense to assemble a manageable team from different departments that works together constructively. Furthermore, there should be a central decision-maker who can grant nepal phone number data approvals without extensive consultation. Your branding team ideally consists of employees from the following departments:



Marketing, at least the Marketing Director, but also one or two other employees
Sales – knows customer needs from practice
Human Resources, helpful in employer branding and internal implementation
Internal experts or product managers due to their expertise
Long-standing employees who know the company and its history well
Refresh or relaunch?


Perhaps you're unsure whether your website really needs to be redesigned and redesigned from scratch, or whether a design refresh would suffice. This question isn't always easy to answer, but there are some solid indicators.



A website relaunch is always recommended when you're looking for a fresh start. This is the case, for example, when you've created a completely new branding. In that case, it makes sense to revamp your website from the ground up, as patchwork only causes problems and can't support the new brand personality. Even if your website is hopelessly outdated, both technically and visually, a relaunch can work wonders.